Digital Strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy.
Who are you ?
Where are you strong? Where do you struggle? And what are your goals and objectives?
Who are your rivals
Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.
Defining your people
We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.
Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience.